Both the vision and mission statements play an important role in the organization. 

Below is a look at these roles:

  • The vision and mission statements define the purpose of the organization and instil a sense of belonging and identity to the employees. This motivates them to work harder in order to achieve success.
  • The mission statement acts as a “North Star”, where it provides the direction that is to be followed by the organization while the vision statement provides the goal (or the destination) to be reached by following this direction.
  • The vision and mission statements help to properly align the resources of an organization towards achieving a successful future.
  • The mission statement provides the organization with a clear and effective guide for making decisions, while the vision statement ensures that all the decision made are properly aligned with what the organization hopes to achieve.
  • The vision and mission statements provide a focal point that helps to align everyone with the organization, thus ensuring that everyone is working towards a single purpose. This helps to increase efficiency and productivity in the organization.
  • The vision and mission statements are important tools of strategic planning, and thus they help to shape the strategy that will be used by an organization to achieve the desired future.


The mission and vision statements are very important and they can best be described as a compass and destination of the organization respectively. Therefore, every organization should develop clear vision and mission statements, as not doing so would be like going on a journey without knowing the direction you are to follow or the destination.